TV, Online & Educational Resources for Social Good.
Helping Hands is the only TV, online and educational resource program in Australia dedicated to SOCIAL GOOD.
Broadcast weekly on:
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Each week, we shine a spotlight on the people and organisations who make the world a better place.
These are the people who follow their passions, who help others in need, who build community, and who collectively tell our Australian story.
The weekly 10-minute documentary provides an opportunity for partners to share their story with a national audience, create positive media exposure, and develop loads of social media, marketing, awareness and fundraising materials.
Our media infrastructure guarantees a 5x return on investment for all 10-minute documentaries.
An investment of $14 000 provides a return of $70 000 in equivalent media spend.
Documentary partners receive:
• 5x financial benefit.
• $70 000 of media exposure.
• 1 x 10-minute TV documentary.
• Exposure on 9GEM, Channel 9, 9Now, GOOD tv, ClickView.
• 500 word print article.
• Article distribution to over 38 media outlets across Australia.
• 3 x social media clips (up to 60 seconds each).
• Social media promotional graphics.
• Exposure on Helping Hands social media channels (LinkedIN, Facebook, Instagram, TikTok).
• Inclusion in the Helping Hands media engagement plan.
• Exposure in the Helping Hands monthly newsletter.
• Front page exposure on HelpingHands.tv on the week of broadcast.
• Logo placement on the Helping Hands directory.
• The ability to reference Channel 9, 9GEM and 9Now in marketing collateral, e.g. "As seen on Channel 9, 9GEM, 9Now."
• The ability to link to your episode on 9NOW for 12 months.
• Invitation to Helping Hands functions and events.
Only $14 000 ex gst (generating $70 000 of exposure).
Two or more documentaries - $12 000 ex gst each.
Selection of 10 minute documentaries:
The exposure is AMAZING and the marketing collateral will help us empower more girls and women across Australia.
- Mel Thomas (Founder, KYUP! Project)
Since appearing on Helping Hands, we've had emails offering donations, people wanting to get involved, and others wanting to start their own tool library.
- Amy Croucher (Founder, Inner West Tool Library)
Our registrations and support have doubled since appearing on Helping Hands.
- Robyn Morris (Founder, Teapot Ministries)
Case Study:
Turbans 4 Australia received $30 000 in donations on the day of filming from their supporters, and following the TV exposure on Helping Hands AMP Foundation shared the Turbans4Australia documentary to their networks.
Audience and Reach
TELEVISION:
The largest viewing demographic is people aged 50 years and over who earn more than $130 000 per annum in professional, management or administration jobs.
Viewership by gender and age:
• 44% of total viewers are women aged 50 years and over.
• 30% of total viewers are men aged 50 years and over.
Viewership by income:
• 28% of total viewers on Channel 9 earn more than $130 000 per annum.
• 28% of total viewers on 9GEM earn between $30 000 - $49 999 per annum.
Viewership by occupation:
• 49% of total viewers are Managers, Administrators or Professionals.
• 24% of total viewers are Para-Professionals, Clerks, Teachers, Salespeople and Professional Service Workers.
* Source: Oztam, June 2023.
* Total sample size 12 776 people across Australia.
* Average weekly viewership on Channel 9 and 9GEM combined is 9 100 people.
* Weekly viewers represent 3.5% audience share.
ONLINE (SOCIAL MEDIA):
The online audience is primarily women aged 35-64 years. Reach has grown by 89% on Facebook and 165% on Instagram in June 2023 compared to the 90 days prior.
Helping Hands has reached over 6 000 people in May and June 2023.
Online audience by gender:
• 78% women
• 22% men
Online audience by age:
• 29% aged 35-44 years
• 28% aged 45-54 years (8% men)
• 25% aged 55-64 years
Engagement by platform:
• Facebook increased by 25% in the past 90 days compared to the same period prior.
• Instagram increased by 66% in the past 90 days compared to the same period prior.
* Source: Meta, June 2023.
Tax Deductible Donations
If you have a supporter who would like to see you benefit from the exposure offered by Helping Hands, they can sponsor your segment and receive a tax-deduction.
Click here to find out about tax-deductible sponsorship.
All donations above $2 are tax-deductible, and will help to showcase the people and organisations who make the world a better place.
Contact us for more about Helping Hands, and other Program and Segment Sponsorship Opportunities.
Get in touch:
Richard Attieh
Executive Producer
02 9966 9596
0407 708 466
richard@tvgroup.com.au
