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The only TV program in Australia dedicated to social good.


                               Broadcast on:



We celebrate impact-makers and game-changers across Australia in a 10-minute documentary, and facilitate conversations to empower viewers to make a positive impact in their circles of influence.


We are storytellers in the social impact space.

We are part of the social impact ecosystem.

We provide mainstream media exposure to social enterprise, community groups, business, charities, and individuals driven by passion and purpose to make a positive impact.

For us, it's all about partnership and collaboration with leaders of social good, supporters of visionaries, philanthropists and foundations, and people driven to make a positive difference.

Partners enable us to provide a national platform for impact-makers and game-changers to expand their reach.


Social Impact Areas.

We seek to build bridges of knowledge, understanding and empowerment over inequality, fairness and injustice across eight Social Impact Areas.

These Social Impact Areas provide a framework for partnerships, the stories we tell, and panel discussion topics, and hold us accountable to our partners and supporters.

Inspiring Stories.

We provide national television exposure and marketing collateral for impact-makers and game-changers, including:

  • 10-minute TV documentary broadcast on 9GEM, Channel 9, 9Now and online,
  • social media collateral,
  • a choice of a video cutdown, pitch video or television commercial, and
  • a 300 word article.

The documentaries are brand-funded, and all collateral can be used by partners for marketing and publicity, fundraising, brand awareness, and for exposure to new audiences.




Empowering Conversations.

We also facilitate conversations to empower viewers to make a positive impact in their circles of influence.

These are weekly panel discussions with industry experts and leaders in their field discussing social topics to enable and facilitate impact and change.

Panellists include representatives from RUOK?, Paul Ramsay Foundation, Salvation Army, Social Enterprise Australia, Wayside Chapel, Chaplaincy Australia, Australian Defence Force, and many others.




Why Helping Hands?

Our executive producer, Richard Attieh, believes in the power of storytelling to bring about positive social change, and created Helping Hands for a number of reasons.

These include:

  • To tell positive and uplifting stories.
  • Because everyone has a story, a purpose and a passion.
  • Because good stories deserve to the told.
  • To make mainstream media accessible to impact-makers and game-changers.
  • To foster communities of like-minded, like-spirited and like-hearted people across Australia.
  • Because inspirational people inspire others.
  • Because an act of kindness can change a life.
  • Because the stories we tell shape our society.



Tax-Deductible Sponsorship.

Generous supporters enable game-changers and impact-makers who cannot afford to be a part of Helping Hands to benefit from the national exposure and media collateral that we provide.

We partner with Charitabl. to make supporting our program safe and secure.  Download the Charitabl. app and watch this space for the online giving platform.

  • A one-off tax-deductible donation of $12 000 provides a 10-minute documentary sponsorship.
  • A one-off tax-deductible donation of $1 250 provides a panel discussion sponsorship.
  • Regular donations of any size allow us to continue to tell inspiring stories and facilitate empowering conversations every week.

Click here to make a tax-deductible donation to Helping Hands.



Program Partners.

Partners enable us to provide a national platform for impact-makers and game-changers to expand their reach.

Helping Hands Partners benefit from regular high-rotation exposure across the Helping Hands brand on television, online, across social media, and in monthly communications with audiences.

Four tiers of partnership exists.  These are:

  • Program Partners,
  • Documentary Partners,
  • Panel Discussion Partners, and
  • Contact Partners.

In addition to enabling us to provide exposure to impact-makers and game-changers, partnering with Helping Hands enables the social impact sector to have a regular weekly presence on mainstream media platforms.

Contact us to find out more about partnering with Helping Hands.




TELEVISION - broadcast on 9GEM, Channel 9 and 9NOW.

The largest viewing demographic is people aged 50 years and over who earn more than $130 000 per annum in professional, management or administration jobs.



ONLINE (SOCIAL MEDIA) - reaching over 6 000 people in May and June 2023.

The online audience is primarily women aged 35-64 years. Reach has grown by 89% on Facebook and 165% on Instagram in June 2023 compared to the 90 days prior.


* Source: Oztam and Meta, June 2023.

Helping Hands

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