If you're in the business of making the world a better place, you need to be on Helping Hands.
The television program which raises the profile of the socially aware, community minded, social entrepreneurs and people who value corporate and social responsibility.
If that's you, or if you would like to sponsor a Helping Hand to appear on the program, see below and please get in touch.
There are three exposure categories across the Helping Hands program:
• Naming Rights - annual
• Panel Discussions - annual
• Documentary Segments - weekly
Helping Hands is a weekly half hour television program. Broadcast on 9GEM, Channel 9, 9Now and Facebook.
We started in January 2023, and each episode features:
• 10 minute documentary which features the purpose-driven work of the people and organisations who make the world a better place, and
• 6-8 minute panel discussion with experts and community leaders discussing social topics; educating and empowering viewers to be a positive influence in their world.
Audience and Reach
TELEVISION - broadcast on 9GEM, Channel 9 and 9Now.
The largest viewing demographic is people aged 50 years and over who earn more than $130 000 per annum in professional, management or administration jobs.
Viewership by gender and age:
• 44% of total viewers are women aged 50 years and over.
• 30% of total viewers are men aged 50 years and over.
Viewership by income:
• 28% of total viewers on Channel 9 earn more than $130 000 per annum.
• 28% of total viewers on 9GEM earn between $30 000 - $49 999 per annum.
Viewership by occupation:
• 49% of total viewers are Managers, Administrators or Professionals.
• 24% of total viewers are Para-Professionals, Clerks, Teachers, Salespeople and Professional Service Workers.
* Source: Oztam, June 2023.
* Total sample size 12 776 people across Australia.
* Average weekly viewership on Channel 9 and 9GEM combined is 9 100 people.
* Weekly viewers represent 3.5% audience share.
ONLINE (SOCIAL MEDIA):
The online audience is primarily women aged 35-64 years. Reach has grown by 89% on Facebook and 165% on Instagram in June 2023 compared to the 90 days prior.
Helping Hands has reached over 6 000 people in May and June 2023.
Online audience by gender:
• 78% women
• 22% men
Online audience by age:
• 29% aged 35-44 years
• 28% aged 45-54 years (8% men)
• 25% aged 55-64 years
Engagement by platform:
• Facebook increased by 25% in the past 90 days compared to the same period prior.
• Instagram increased by 66% in the past 90 days compared to the same period prior.
* Source: Meta, June 2023.
Naming Rights
This is for the socially aware and community minded businesses and people who value corporate and social responsibility, and play their part in making the world a better place.
An annual Naming Rights sponsorship on Helping Hands includes:
• Exposure in all 52 weekly episodes of Helping Hands on Channel 9, 9GEM and 9Now.
• Distribution onto the websites of 38 radio stations across Australia which reach over 2 million people each week.
• Positive brand alignment with the Helping Hands brand.
• At least 2 x mentions by the host in every episode of Helping Hands. eg. 'Helping Hands is brought to you by _____' and 'We showcase the people who make the world a better place, thanks to _____.'
• 7 x logo placements per episode on all Helping Hands title boards.
• Single card logo placement in the closing titles of every episode.
• 4 x 10 minute documentary stories over a 12 month period.
• Logo placement and mentions on the Helping Hands website - Homepage, Directory and About pages, and website footer.
• Logo placements in all social media videos and clips using the Helping Hands title boards.
• 2 x social media 'shout outs' per month.
• Editorial section in the Helping Hands newsletter.
• The ability to reference "As seen on Channel 9, 9GEM, and 9Now in marketing collateral, e.g. 'as seen on Channel 9, 9GEM and 9Now'.
• The ability to link to and showcase your sponsorship on 9NOW.
• Special invitations and exposure opportunities at all Helping Hands promotional functions and events.
Contact us for pricing information.
* availability: 1 x Naming Rights sponsor per year
Broadcast on:
Title Board:
Closing Titles:
Website Homepage:
Panel Discussions
This is for market leaders, people and organisations who want to lead, facilitate, empower and enable positive and thought provoking conversations.
An annual Panel Discussion sponsorship on Helping Hands includes:
• Exposure in all 52 weekly Panel Discussion segments on Channel 9, 9GEM and 9Now.
• Distribution onto the websites of 38 radio stations across Australia which reach over 2 million people each week.
• The option to include a representative in all Panel Discussions.
• A 300-word article on each Panel Discussion.
• Positive brand alignment with positive and empowering conversations.
• At least 1 x mention by the host in each episode of Helping Hands before the Panel Discussion segment. e.g. 'The panel discussion is brought to you by _____'.
• 1 x logo placement per episode after the Panel Discussion segment.
• Shared card logo placement in the closing titles of each episode.
• Logo placement and mentions on the Helping Hands website - Panel Discussion page and website footer.
• Logo placements in all Panel Discussion social media videos and clips.
• 1 x social media 'shout out' per month.
• Logo placement and mention in the Panel Discussion section of the Helping Hands newsletter.
• The ability to reference Channel 9, 9GEM and 9Now in marketing collateral, e.g. "As seen on Channel 9, 9GEM, 9Now".
• The ability to link to and showcase your sponsorship on 9NOW.
• Special invitation and exposure opportunities at all Helping Hands promotional functions and events.
• First option for sponsorship and inclusion in the Helping Hands Panel Discussion Podcast (in development)
Contact us for pricing information.
* availability: 1 x Panel Discussion segment sponsor per year
After the Panel Discussion:
Closing Titles:
Website - Panel Discussion page:
Panel Discussion segment:
Documentary Segment
This is for big and small business, social enterprise, charities, foundations, community groups and individuals who make a positive impact, and play their part in making the world a better place.
Receive TV, radio, online and social media exposure and marketing collateral that can be used before, during and after the broadcast.
Exposure and Marketing Collateral includes:
• 10 minute documentary with national exposure.
• Broadcast on 9GEM, Channel 9 and 9Now.
• Distribution onto the websites of 38 radio stations across Australia which reach over 2 million people each week.
• 300-word article based on your 10 minute documentary.
• 3 minute video cut-down of your 10 minute documentary.
• 3 x social media clips (up to 60 seconds each).
• Front page exposure on HelpingHands.tv on the week of broadcast.
• Logo placement on the Helping Hands directory.
• Feature video post on Helping Hands social media channels.
• Exposure in the Helping Hands newsletter.
• The ability to reference Channel 9, 9GEM anad 9Now in marketing collateral, e.g. "As seen on Channel 9, 9GEM and 9Now."
• The ability to link and showcase your episode on 9NOW.
• The ability to use the marketing collateral before, during and after your broadcast.
• Invitation to Helping Hands functions and events.
Only $12 000 ex gst (saving of 50% off rack rate).
Two or more documentaries - $10 000 ex gst each.
Selection of 10 minute documentaries:
The exposure is AMAZING and the marketing collateral will help us empower more girls and women across Australia.
- Mel Thomas (Founder, KYUP! Project)
Since appearing on Helping Hands, we've had emails offering donations, people wanting to get involved, and others wanting to start their own tool library.
- Amy Croucher (Founder, Inner West Tool Library)
Our registrations and support have doubled since appearing on Helping Hands.
- Robyn Morris (Founder, Teapot Ministries)
Sponsor a Helping Hand with a Tax Deductible Donation
Enable the Helping Hands of your choice to benefit from the exposure and marketing collateral by sponsoring a documentary segment, or simply support the Helping Hands project.
Click here to make a tax-deductible donation.
All donations above $2 are tax-deductible, and will help to showcase the people and organisations who make the world a better place.
Contact us for more about Helping Hands, target audience information and how you can use this program to benefit your organisation.
Get in touch:
Richard Attieh
Executive Producer
02 9966 9596
0407 708 466
richard@tvgroup.com.au
