TV, Online & Education dedicated to SOCIAL GOOD.
Broadcast on:
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HELPING HANDS is a weekly half-hour television, online and classroom education program with national reach.
We partner with people in Australia who make the world a better place, and focus our attention on making an IMMEDIATE, SHORT-TERM and GENERATIONAL IMPACT for social good.
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We are storytellers in the social impact space.
The stories we tell shape our society. Helping Hands provides mainstream media exposure to enable our partners to tell their stories and make a positive difference.
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Social Impact Areas.
We build bridges of knowledge, understanding and empowerment over inequality, fairness and injustice across eight Social Impact Areas.
These Social Impact Areas provide a framework for partnerships, the stories we tell, and panel discussion topics we discuss.
Inspiring Documentaries.
We provide national television exposure and marketing collateral for impact-makers and game-changers, including:
- 10-minute TV documentary broadcast on 9GEM, Channel 9, 9Now and online,
- 500 word article,
- social media collateral.
The documentaries are brand-funded, and all collateral can be used by partners for marketing and publicity, fundraising, brand awareness, and for exposure to new audiences.
Empowering Conversations.
We also facilitate conversations to empower viewers to make a positive impact in their circles of influence.
These are weekly panel discussions with industry experts and leaders in their field discussing social topics to enable and facilitate impact and change.
Panellists include representatives from RUOK?, Paul Ramsay Foundation, Salvation Army, Social Enterprise Australia, Wayside Chapel, Chaplaincy Australia, Australian Defence Force, and many others.
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OUR IMPACT.
Helping Hands content is adapted into curriculum-aligned education resources that allow us to make an IMMEDIATE, SHORT-TERM and GENERATIONAL IMPACT for social good.
TELEVISION = IMMEDIATE IMPACT
Helping Hands is broadcast across the Nine Network, GOOD on Foxtel, the Vision Media app and ClickView.
Each episode includes a 10-minute social documentary and a 6-8-minute empowering panel discussion.
Television broadcast allows partners to make an IMMEDIATE IMPACT, with peak response times after exposure lasting up to 45 minutes.
ONLINE/SOCIAL = SHORT-TERM IMPACT
Helping Hands is available after broadcast on 9Now, on Social Media, and on the HelpingHands.tv website.
Every week, streaming platforms distribute the program, we post segments, teaser, recap and promotional clips on social media.
Online and Social Media allows partners to make a SHORT TERM IMPACT with peak response times lasting up to 8-10 weeks.
EDUCATION = GENERATIONAL IMPACT
Helping Hands content is adapted into curriculum-aligned classroom resources and lesson plans, and distributed to teachers across Australia.
Our education partner is Learning for Good.
Education allows partners to make a GENERATIONAL IMPACT through school-aged viewers, with response times and social impact benefits up to 20 years and beyond.
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Why Helping Hands?
Our executive producer, Richard Attieh, believes in the power of storytelling to bring about positive social change, and created Helping Hands for a number of reasons.
These include:
- To tell positive and uplifting stories.
- Because everyone has a story, a purpose and a passion.
- Because good stories deserve to the told.
- To make mainstream media accessible to impact-makers and game-changers.
- To foster communities of like-minded, like-spirited and like-hearted people across Australia.
- Because inspirational people inspire others.
- Because an act of kindness can change a life.
Tax-Deductible Sponsorship.
Generous supporters enable game-changers and impact-makers to be a part of Helping Hands and benefit from the national exposure and media collateral that we provide.
Click here to make a tax-deductible donation to Helping Hands.
AUDIENCE and REACH.
TELEVISION - broadcast on 9GEM, Channel 9 and 9NOW.
The largest viewing demographic is people aged 50 years and over who earn more than $130 000 per annum in professional, management or administration jobs.
ONLINE (SOCIAL MEDIA) - reaching over 50 000 people in October and November 2024.
The online audience is primarily women aged 35-64 years.
* Source: Oztam, June 2023 and Meta, December 2024.
